While reflecting on this week’s topic about the legal and ethical issues confronting digital marketers a term came to me: “Blak Hat SEO”. Yes, that dark and dodgy side of the search engine optimisation (SEO) world, which is still used despite search engines’ efforts to battle it. So what exactly is Black Hat SEO and … More Black Hat SEO: The dodgy side of the SEO world
This week’s post is based on Mark Ritson’s confronting, thought-provoking Mumbrella’s video “Beyond Digital Marketing” where in a nutshell with shocking statistics he challenges the idea of focusing marketing communication efforts on digital and social media. He shows that brands’ followers on social media channels are not more than 1 to 8% of the brands’ … More Traditional or digital media? Is that the right question?
In the times when traditional media was the only way to reach consumers, advertising messages were sent out to large audiences with limited targeting methods. However, with the rise of digital media marketers now have the opportunity to use powerful targeting options to reach the right audience based on demographics, interests, and behaviours as well … More How two companies are getting location-based marketing right
With the advances in technology and the rise of digital media, consumers generate massive amounts of information about their behaviour, needs and wants that, at first glance, could sound like the perfect solution for marketers. Indeed, the importance of using data for informed decision-making is evident. As shown in this week’s academic reading “Performance implications … More Why businesses are still failing to get value from data?
It is no secret that today’s consumers are not what they used to be and that the digital era has brought many new challenges for marketers. Consumers are now more powerful and demanding than ever since they have the ability to find product information and compare brands in a matter of seconds. Communication between companies … More Engaging customers through social media